Electric cars, digital attention spans, and the history of meal time are featured in this week’s round up.
Big Ideas—New Website
So, I haven’t been posting for a while, but there’s a good reason for this. I’ve been working on a new website and business plan for Plannerzone, the consumer insights practice I work for.
If you’re a planner, strategist, marketer, creative, troubadour, etc. Please check out our site. I hope you enjoy!
The great thing about this wine bottle is that it isn’t a wine bottle at all (it’s actually an ad for beer). The bottle teaches the shopper ways to get out of buying wine and earns a $5 off coupon when scanned at the register. Great use of the transaction as communication.
Follow link then click image for case writeup.
Ogilvy runs infographic ads for Forbes.
Sir John Hegarty (BBH) talks creativity with Google. (via The Creativity Club | Think Quarterly by Google)
