I’ll have to check this out when I’m not in insomnia mode …
As marketing podcasts go, it’s hard to beat Marketing Over Coffee. The content is fresh and they get great interviews on hot topics. The blend of interviews (OK I’ve official killed the coffee pun), features and Q&A ensures that a wide range of online marketing topics get covered. I rarely get through more than two episodes without picking up at least one actionable SEO trick. Anyone looking for quality information on SEO, e-mail marketing, or social media would do well to subscribe.
I like Jennifer Jones’ Marketing Voices because it provides insights and commentary from across the spectrum. Variety is crucial to keeping a podcast interesting and informative (with interesting being the key word). If a podcast, or any other information source, doesn’t surprise and excite me it will be very hard for me to learn anything from it. Harder still to return to it.
SPOS is a podcast that makes me wish I wore black jeans and the ubiqitous ‘I’m a designer’ glasses. You know the type; thick rimmed, black, reflecting the luke-warm glow of an iPad. I frequently end up breaking up each episode over multiple listenings and digesting the info in between. This is definitely an innovative marketing blog. I highly recommend the Gary Vaynerchuk interview.
Brilliant business speakers breaking it down at Stanford. Nuff said.
The definition of CPC and how it is different from PPC.
The cost or cost-equivalent paid per click-through.
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2%.
1000 impressions x 2% CTR = 20 click-throughs
$10 CPM / 20 click-throughs = $.50 per click
More info at this Pay per-click Wikipedia article.