"Which brand (besides Havaianas) do you personally admire for its unique approach to digital?
J. Crew does a great job with e-commerce on its website. As far as content marketing, Red Bull does a terrific job there. I am seeing a lot of interesting work from Poke, a creative agency. One campaign in particular that I found interesting is what Poke did for Coach’s Poppy line. Then, of course, there’s Mercedes and BMW, but with their budgets, its expected."
— How Havaianas Battles Digital Fragmentation | Digiday
"To pin or not to pin: That is not the question on Pinterest. In fact, according to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined."
— Pinterest keeps and engages members better than Twitter, data shows (exclusive) | VentureBeat
"How many brands would be brave enough to cut half of their social media followers, losing the ones who hadn’t engaged with them for months? That’s exactly what is happening with many core Instagram users at the moment."
— Instagramers get rid of the ghosts | Lies, damned lies and statistics
"You can only join the exclusive new social network TopCom if you’re among the 200 richest people in the world."
— The Creepy New Facebook for the Staggeringly Rich and Powerful